Need a friend? - virtual friends for sale!

just go to fakeyouspace.com and for 99 cent there are all yours. The service launched only a few days ago offers an illusion of popularity mostly not for oneself but for one's own image created to represent the virtual self. One can rent some "fake" cyberbuddies and for 99 cents per month they leave weekly messages on your page. It's nothing new that people buy friendship, it suddenly appears even easier and very cheap. Would one eventually gain more "real" friends because of a faked virtual popularity, or is this just another cyberian illusion that seems so apart from our lives while simulatenously shaping our behavior within it significantly? Apart from Second Life another interesting venue of how to make money of the belief in a virtual identity (sometimes more than in the physical one).